Social Media, the new Sales Person?

As we all know, social media is on the rise in the advertising world. From Facebook likes, to Youtube  views, and to retweets, social media is one of the fastest methods to getting your brand noticed by the current and future buyers of America. One of the more popular twitter campaigns has been Starbucks’ tweet-a-coffee, which is a three step process, using twitter, to send a friend a $5 e-gift card.

All a person has to do is link their Starbucks and Twitter account and then they’d be able to tweet a friend a coffee by using @tweetacoffee.  Starbucks was also very smart about when they launched this campaign, launching it around the holidays to play into the holiday spirit of giving. Starbucks’ social media team was able to understand, identify and target their audiences with this campaign and it proved to be very successful. Starbucks had over 27,000 unique users tag @tweetacoffee over 37,000 times resulting in $180,000 in sales. With this campaign Starbucks proved that selling on social media works, and that connecting their Starbucks app to Twitter was one of the best decisions the social media team could have come up with.

The future of Big Businesses?

Everyone I know is connected to their phone, and one of the most useful apps I have on my phone is my email. Being in college, and staying connected with professors and news on my university is what made me decide to connect my email with my phone. But now it connects me to so much more, I’m connected more to my  sorority now, I’m alerted when people repin my things on pinterest, when I get a LinkedIn request, and through RSS I can get notifications from my favorite blogs when they post, get news articles from Huffington post and etc.  As more and more companies and social media directors take advantage of RSS, alerting customers and keeping them up to date with new products, sales, and general information will create a stronger bond with the customer. A stronger bond will help create brand loyalty and brand loyalty will help with future sales from old and new my customers.

Another big thing for companies is SEO and SEM. From personal experience I know that when I use google I type in a few words to describe what I’m searching for and when I get the results I will 99.99% click a link that is in the top 5 that pop up. Through class discussions and readings I learned that these top 5 aren’t just there because they’re what I’m looking for but because because there is a complex algorithm that most search engines will keep locked up in a vault. And if you had to choose between, clicking on something that pops up from SEO or SEM, definitely go for SEO. Not that SEM is bad, but these are the links on the side of a search page, that are paid to be there. But, if you’re feeling generous, go for SEM, this will help companies gain awareness an most of them are paying to be there because they know they are worth value, just havent gained “SEO” value yet.

RSS, SEO, and SEM will definitely benefit the future of business, mainly when trying to communicate to customers. Whether it be through emails on the latest product,  being the first link to show up on google or to be the side link, these tools are generating growth everyday.