Everyone I know is connected to their phone, and one of the most useful apps I have on my phone is my email. Being in college, and staying connected with professors and news on my university is what made me decide to connect my email with my phone. But now it connects me to so much more, I’m connected more to my sorority now, I’m alerted when people repin my things on pinterest, when I get a LinkedIn request, and through RSS I can get notifications from my favorite blogs when they post, get news articles from Huffington post and etc. As more and more companies and social media directors take advantage of RSS, alerting customers and keeping them up to date with new products, sales, and general information will create a stronger bond with the customer. A stronger bond will help create brand loyalty and brand loyalty will help with future sales from old and new my customers.
Another big thing for companies is SEO and SEM. From personal experience I know that when I use google I type in a few words to describe what I’m searching for and when I get the results I will 99.99% click a link that is in the top 5 that pop up. Through class discussions and readings I learned that these top 5 aren’t just there because they’re what I’m looking for but because because there is a complex algorithm that most search engines will keep locked up in a vault. And if you had to choose between, clicking on something that pops up from SEO or SEM, definitely go for SEO. Not that SEM is bad, but these are the links on the side of a search page, that are paid to be there. But, if you’re feeling generous, go for SEM, this will help companies gain awareness an most of them are paying to be there because they know they are worth value, just havent gained “SEO” value yet.
RSS, SEO, and SEM will definitely benefit the future of business, mainly when trying to communicate to customers. Whether it be through emails on the latest product, being the first link to show up on google or to be the side link, these tools are generating growth everyday.