Twitter Fame

I’d like to say that I’m not addicted to twitter, but in all honesty, I’m addicted to twitter. When I wake up in the morning I roll over, grab my phone off the night stand and pull up my twitter feed. How have I gotten to this point in my life? Well, it all started in 7th grade, I heard about twitter through a few classmates of mine and decided I wanted to jump in the twitterverse. But, I never really got the hang of it, so my account was inactive for a few years. Fast forward to my freshman year in college and my core group of friends were all on twitter and were all obsessed with tweeting, tweeting each other, and tweeting at celebrities. After hearing about them constantly rave about twitter, I decided I would sign back into my old account and give it one more try, and after many failed attempts at guessing my 7th grade password, I was finally able to publish my first tweet in years.

It went downhill from there. I soon became obsessed with the microblogging site, connecting with friends, following strangers and hopelessly tweeting at Adam Levine and asking him to marry me. But even though I’ve been active on twitter for a couple years now,  I have yet to hit twitter fame

One person that appears on my twitter feed, isn’t even old enough to know what twitter is. I’m talking about  the 2 yr Chole from vine, if you happen to live under a rock, here’s the meme that is frequently used for reaction pictures on twitter. She’s become so famous through social media that she even has parody twitter accounts dedicated to her. Even though i doubt her parents seriously knew how famous she would become after posting her unimpressed reaction on vine, they did know that by putting it out on the internet and using hashtags, and sharing it with friends and family would ultimately give up some of Chole’s privacy.Millions of people have her face saved to their computer, laptop or tablet just so they can have easy access for a reaction picture of gif. If you used google images to search “Chole from vine”  you will find all sorts of phrases added to her iconic expression.  Her face  is so recognizable that the other day when my sorority sisters went to Disney’s Magic Kingdom, for a retreat, our president was able to recognize her and take a creepy picture of her from a distance. Even though I would love to be twitter famous, I don’t think I would be able to deal with all of that, and that’s coming for a 20 yr old. So props to Chole and her family. 

For the past two summers I was lucky enough to intern for an Alaskan telecommunications company in their marketing department.The most recent summer I noticed a very drastic change in the department as they created a subgroup for a social media marketing. As Safko states in the first chapter of The Social Media Bible, Social Media Marketing needs to be acknowledged and need to be given the opportunity to connect with customers. Someone high up must have read Safko’s book, because within a years time, the company’s facebook and twitter account went from being inactive, to posting comments and responding to customers every few hours, and even has a Instagram account that they post pictures on weekly. By being active, and communicating within the community they have created positive relations with customers, and their outreach in the community is growing everyday.

I personally hope that more company’s follow these footsteps and interact with their customers, because it will not only show the community that company’s care, but it can also prevent unnecessary crises in the future. Here’s a helpful article I found that explains how a social media crisis can be handled. 

Now, moving towards a different yet similar topic, I think that social media will be able to promote individuals as we use social media for a more personal reason. I think that if we use social media as a respectful representation of ourselves, it will be a powerful platform to essentially market us. We can use twitter, and blogs to create an online presence and use that to connect with an audience all of whom have similar interests as we do. By creating this presence we are given so many opportunities than ever before,  such as being offered our dream jobs, being able to influence hundreds of people, or by being able to make a friend. I hope that from creating this blog I will be able to obtain one of these. I hope to continue my online presence, whether it be this blog, or maybe another blog I create in the future (which will most likely be about food) so that I can lucky enough to broaden my horizon.